FREE training event for EdTech sellers!

Demos on Demand

How to deliver compelling product experiences on the fly

Demo scripts don't work.

Alright, maybe that's too extreme. A basic demo script can be a useful tool for acquainting customers with the highlights of your EdTech product. But accosting a teacher at a tradeshow with a canned walkthrough is boring, and does nothing to create vision and advance the opportunity.

Create experiences that meet educators where they live.

Generally speaking, I never advocate for an EdTech salesperson to lead with a product demo (that's bad!). But some selling situations do call for a "spontaneous reveal" — a short, informal demonstration that helps a teacher, a prof, or an administrator see themselves meeting a need (that's good!).

In this free training event, I'll show you how to prepare and deliver succinct "in-the-moment" product demos that respect educators and their time. Using my 3-point drafting method, you'll learn to assemble short, authentic, and relevant walkthroughs that you can pull from and use in various customer scenarios. Best of all, you'll see how to leverage the demo to open the door to the next meeting or introduction.

If you're an account executive or sales specialist for K12 or Higher Ed, you won't want to miss this session. Reserve your seat today!

Meet your trainer.

Matt Gambino is the nation's leading sales trainer for education technology businesses. His company, PROPEL, is based in Massachusetts.