Don't Pitch a Product.
Provoke a Point of View.
Download the free eBook to learn a proven framework that turns ignored outreach into scheduled meetings.
You’re mass-distributing every email marketing gives to you. But all you're getting back is silence.
In today's crowded EdTech market, the old playbook of high-volume, low-value outreach doesn't work. Your buyers—superintendents, curriculum directors, and college deans—are too busy and too smart for generic sales pitches.
So, how do you break through the noise? You stop selling a product and start selling a meeting. You prospect with purpose.
This free eBook, "Prospecting with Purpose," gives you the exact, step-by-step framework to do just that.
In this eBook, you will learn:
- The #1 reason traditional prospecting fails in the education market and how to avoid the "mortal sin" of giving up after only 1.6 attempts.
- How to craft a compelling Challenge Statement—the cornerstone of the entire framework—that makes prospects feel understood and earns you credibility.
- The step-by-step formula for your first outreach message, designed to create hope and secure a meeting without ever mentioning your product.
- How to avoid "wishy-washy words" and how to use the phone effectively for both live calls and voicemails.
- How to build the discipline for prospecting using proven techniques like Time Blocking and the Pomodoro method to keep your pipeline full, even when you're busy.
"I can't speak highly enough about Matt's process. As a 20-year EDU vet, I can confirm the effectiveness of his approach from both the client and vendor sides."
— Rick R., Mongoose
About the Author
Matt Gambino is a sales trainer and coach dedicated to helping EdTech companies win more business. His unique perspective is shaped by years of experience on all sides of the education table—as a school board member, a college instructor, and a successful EdTech seller himself. He understands the unique challenges of selling to educators because he's lived them.