The Outcome-First Demo Strategy
Your product works. But your demo is losing the room.
Most edtech demos fail because they follow a linear, chronological path. You log in, you set up the roster, you click through the settings, and eventually—20 minutes later—you show the actual value. By the time you get to the solution, your buyer has checked out.
I refuse to teach you to demo that way.
This training removes the feature dump entirely. It focuses on Proof. It is about proving you can deliver the specific outcomes your prospect needs in the first five minutes. In this session, I am going to teach you how to reverse-engineer your presentation. We will flip the script, start with the solution, and turn your demo into a tool that drives a purchasing decision.
This training is for...
Account Executives:
Sales Engineers:
Founders:
Key frameworks and takeaways
The "Inverted" Structure
How to start your demo with the final result (the report, the completed project, or the dashboard) to anchor value immediately before showing how to get there.
Eliminate the Linear Walkthrough
Why you must stop showing the "Login to Logout" flow and how to jump straight to the features that solve the specific pain point identified in discovery.
Pattern Interrupts
The average adult attention span in a virtual meeting is roughly 10 minutes. I will teach you how to use strategic stories, industry statistics, and visual resets to reset their attention clock.
The Clarity Test
How to strip pedagogical jargon from your talk track. If you cannot explain it to a friend at a bar, you cannot sell it to a committee.
Managing Objections & Interruptions
Specific techniques for handling the person who interrupts with pricing questions too early, or the skeptic who tries to derail your flow with technical edge-cases.
