Booth-to-Business Course

01 The Session Bridge 02 The Fishbowl Fallacy 03 The Pot Roast Principle 1:30 04 The C.A.S.H. Method 05 The Smartphone Close
DAY 03 OF 05

The Pot Roast Principle

The Big Shift

  • Stop the "White House Tour." Walking a prospect through a linear, feature-by-feature march of your dashboard (login, settings, menu) bores them to tears.
  • Serve the result first. Like Julia Child, show the finished, delicious pot roast before you show the raw ingredients.
  • Hook them with the destination. Show the one report or screen that saves them hours of work immediately; once they are hungry for that result, they will stay for the recipe.
⚡

Your Turn

Open your demo environment right now. Identify your "Pot Roast"—the single screen or report that creates the most emotional relief for your user. Start your next demo there.

Next Lesson: The C.A.S.H. Method →