LIVE K-12 SALES STRATEGY WEBINAR

The Boardroom Blueprint

How to earn trust and win School Board approval.
Date: Wednesday, April 22  |  Time: 1:00 PM ET  |  Cost: Free

Your role is changing, but the boardroom has not.

If you’re selling in edtech or EDU services right now, you know that getting a verbal commitment from a district leader is only half the battle. The real hurdle is the public boardroom—a place where even the best deals go to die because of political friction, fiscal scrutiny, or a simple lack of executive presence.

You are being asked to navigate a complex Decision-Making Unit (DMU) that is split between those who need to be taught the "why" and those who care deeply about ROI and fiscal stewardship.

You shouldn’t have to walk into a public meeting feeling like you’re on the witness stand.

This training removes the guesswork of board presentations. It isn't about "selling" to a board; it is about adopting a Research & Advisory mindset.

In this session, I'll teach you how to co-assemble your presentation with the Superintendent, leverage radical transparency to build trust equity, and manage the floor with heft.

Key frameworks and takeaways

This is the process I use to help edtech and EDU service leaders navigate the most complex public approvals. You will learn:
How to identify who needs to be taught the "why" versus who needs to see the fiscal stewardship—and how to speak to both simultaneously.
My strategy for using pre-planning meetings to co-assemble your presentation so leadership is poised to help make the case on the floor.
Why including unfiltered user feedback and vulnerability actually helps the board trust you more, not less.
How to signal you are an advisor by checking for "packet questions" first, and how to pivot your message instantly if your time is cut.
Practical advice for fielding on-the-floor negotiations without appearing combative in a public forum.

This training is for...

Account Executives:

Who are tired of seeing opportunities stall at the board level.

Sales Leaders:

Who need to coach their teams on executive presence and navigating legal boundaries.

Founders & CEOs:

Who are often the face of the company in high-stakes public meetings and need a repeatable framework for success.

Feedback from industry leaders

"We were struggling with being able to pivot our message to resonate with the VP-level budget holder. As a result, many of our opportunities were stalling midway through the sales cycle. After working with Matt, we’re already seeing measurable results with more executive-level engagement in our sales opportunities."

Allison Duquette Chief Revenue Officer, CampusLogic

"Matt is the go-to professional for elevating your strategy in education sales. My team improved in effectively communicating value through reframing, asking for commitments, and navigating complex deals with multiple stakeholders. In my twenty years in the business, he is the best I've worked with."

John Kline Head of Sales, SAM Labs

"I'd recommend Matt for any early-stage company looking to set up sales processes that will scale. He provided actionable playbooks and took the time to learn the nuances of our business to help our founding AEs win deals predictably."

Holman Gao Founder, Boost My School

Image

About your trainer

As a leading sales trainer for the education technology industry, Matt Gambino partners with edtech sales and marketing leaders to build high-performing teams and scalable sales processes. Rooted in decades of direct experience, his strategies help organizations from startups to market leaders shorten sales cycles and drive revenue. Matt's practical, no-nonsense workshops provide the specific frameworks and language your team needs to win in today's complex edtech market.

Stop pitching and start advising.

Join me live on April 22nd to learn the boardroom framework that turns public scrutiny into a competitive advantage.
© 2026 Matt Gambino  |  Propel Skills. All rights reserved.