Value Messaging

Help educators cut through the noise and get excited about the value your EdTech business brings to teachers and students.

Crisp. Succinct. Value-rich.

Thousands of EdTech vendors are shouting at educators and administrators, and it's noisy. Boilerplate prospecting letters get thrown away. Boring pitches at industry conferences get dismissed in favor of free goodies. "Show-up-and-throw-up" product demos are immediately forgotten. Your prospective customers deserve more.

I'm a recovering copywriter. When I wrote sales copy for an educational publisher, my mentor advised me to "write to sell—not to impress the reader."

Let's write to sell. Whether you are looking to load the lips of your sales team or just polish up your company message, I can help with services that include...

  • Prospecting letters and follow-up messaging
  • C.A.S.H. value proposition scripts
  • "Pot Roast" sales presentation openers
  • Company POV (point of view)
  • Discovery interview prompters
  • MarComm copywriting

Let's talk about you.

If you think your message could use more punch, let's schedule a time to chat. I'll give you my honest take. From there, we can discuss a plan for delighting your current and prospective customers.
Book 15 minutes with Matt