The Challenge: Transitioning from Founder-Led Sales in Early-Stage EdTech

Mike Cronley, a former elementary teacher, founded Class Composer to solve a specific, frustrating problem for school principals: the inefficient, paper-based process of creating equitable student class lists.

As CEO of an early-stage B2B SaaS company, Mike found himself navigating the complexities of founder-led sales. He needed to establish foundational sales processes that could scale as the company grew. Critically, he needed guidance on how to build a sales motion that could win deals predictably in the K-12 market.

Mike sought a trusted partner—someone with deep edtech sales experience who could serve as both a strategic advisor and a tactical coach.

The Solution: An Agile, On-Demand Coaching Partnership

I partnered with Mike through an ongoing, flexible Leadership coaching & advisory engagement, designed specifically for the dynamic needs of an early-stage founder.

Go-To Resource: I served as Mike's "go-to resource for sales-related questions," providing a reliable sounding board for brainstorming and thoughtful feedback via readily accessible coaching calls.

Foundational Process Building: We worked together to establish the core sales infrastructure, developing actionable playbooks for prospecting sequences, sales motion feedback, and optimizing the free trial conversion process.

Tactical Sales Coaching: I provided specific coaching on techniques for customer calls, discovery, and securing introductions, enabling Mike to refine his own sales-leader skills.

The Outcome: Scalable Processes and Founder Peace of Mind

My partnership with Mike provided the foundational support needed to transition Class Composer beyond founder-led sales.

• Established Scalable Processes: We successfully implemented the "foundational B2B SaaS sales processes" required for predictable growth.
• Empowered Sales Leadership: Mike gained the confidence, frameworks, and playbooks needed to lead his sales function and "win deals predictably."
• Trusted Partnership: Mike gained the "peace of mind" that comes from having a reliable, experienced advisor on call, making a "meaningful impact on the success of Class Composer."