The first discovery meeting is the most critical stage in the EdTech sales process, yet it’s often the most fumbled. In a climate of tight budgets, competing priorities, and general skepticism, educators and administrators don’t have time for another product pitch. They are looking for partners who can help them solve urgent, complex challenges. If you’re still leading with features …
Your Outreach is Being Ignored Because You’re Selling a Product, Not a Meeting
If your outreach emails are met with silence, it’s time to stop pitching your product and start selling the value of a conversation. This article shares a proven method for getting more “yeses” by demonstrating a deep understanding of your prospect’s challenges.
The No-Pitch Playbook: How to Win at EdTech Tradeshows
Most EdTech companies leave tradeshows with a long list of unqualified names instead of what they really need: a pipeline of scheduled meetings. This playbook shares a simple framework for turning brief booth conversations into confirmed appointments by ditching the pitch and focusing on qualification.
Stop Giving It Away: How to Turn Free EdTech Pilots into Paid Partnerships
If your free EdTech pilots consistently go dark, it’s likely because you’re giving away a product instead of building a partnership. Learn how to use the “Three E’s” framework to set clear expectations, create powerful buy-in, and turn those free trials into committed, paid customers.