The problem with internal sales coaches.
Why pay enterprise salary and benefits for an administrative proxy when you can contract for higher impact at a fraction of the cost?
No Credibility.
You hire an enablement manager who has less quota-carrying experience than the senior reps they are tasked with coaching. Your senior sellers tune them out immediately.
No Coaching.
Your enablement function quickly devolves into an administrative proxy for product marketing—managing Highspot libraries, updating slide decks, and tracking LMS quiz compliance instead of driving actual revenue execution.
No Consistency.
Frontline sales managers keep inspecting opportunities using their own informal habits, leaving you without a predictable, repeatable sales methodology across your organization.
A message from Matt.
A repeatable sales process built by someone who actually carried a bag.
I've spent years in the edtech trenches doing the exact job your sellers are doing today. I carried a bag for years, built long-term trust with district and institutional leaders, and developed repeatable, predictable sales processes that help education administrators make informed, value-based decisions.
When you partner with me, you do not get off-the-shelf training decks or software admins. You get a direct, 100% customized sales methodology built specifically around your solutions, your buyer personas, and the exact challenges you solve in education. I'm trusted by both high-growth edtech startups and established industry leaders because my approach is rooted in real-world execution, not instructional design theory.
Compare your coaching & enablement options.
| Feature / Outcome | Traditional Internal Hire | The Propel Partnership |
|---|---|---|
| Annual Financial Commitment | $100,000 – $200,000+ base salary + benefits + overhead. | Fractional investment tailored strictly to your scope. |
| Field Credibility | Often lacks significant quota-carrying experience in edtech. | Years of bag-carrying experience selling directly to education leaders. |
| Primary Daily Focus | Content data entry, LMS compliance, and slide deck maintenance. | Live coaching, discovery mastery, and driving predictable revenue. |
| Sales Process | Generic frameworks disconnected from how educators make decisions. | 100% customized sales process built around your specific solutions. |
| Rep Buy-In | High resistance from senior sellers and sales managers. "Why am I listening to this guy?" | High respect and immediate adoption driven by peer authority. "Matt gets it." |