If your team believes cold calling is dead, it’s because their scripts are. In this tactical session, I break down the 3-part framework for cold calls that actually convert. I’m sharing my exact scripts and techniques to break through the noise, handle reflex objections (“Just send an email”), and book qualified first meetings in under two minutes.
Your sales team is busy, but are they productive? Sending 500 generic emails is a waste of time. This session is about targeted, strategic outreach. I teach leaders how to help their reps identify the right accounts, find the right contacts, and craft a 3-part messaging strategy that actually solves a problem for a specific persona. Stop “spraying and praying” and start prospecting with purpose.
