Date & Time:

The deal looked perfect. So why did it stall?

It’s a painful reality in edtech sales. You have a fantastic demo with your champion. The excitement is high, the need is clear, and you leave the meeting planning your implementation timeline.

Then... silence.

The deal didn't die because of the product. It died because of the "invisible veto." In our industry, we rarely sell to a single decision-maker; we sell to a committee. While your champion was cheering, a skeptic—perhaps a traditionalist, a tech-wary administrator, or a protective teacher—was quietly deciding to block the initiative after you hung up the phone.

Stop fearing the skeptic. Start listening to them.

Too many sales reps treat objections as attacks to be defended. In this free webinar, I will show you how to treat resistance as a crucial part of the buying process.

You will learn how to facilitate a conversation that brings the "Hidden No" out of the shadows and into the light, allowing you to address concerns with respect and clarity.

In this session, we will cover:

• The "Guardian" Mindset: How to reframe a prospect's resistance not as stubbornness, but as a desire to protect their students or staff—and how to align with that motivation.
• De-escalating the "Gotcha" Moment: A framework for staying calm and curious when a prospect asks a high-pressure or aggressive question in front of their peers.
• Unpacking Complex Concerns: How to slow down the conversation when a stakeholder unloads a complex, multi-layered complaint, ensuring they feel truly heard before you respond.
• Inclusive Validation: How to bring the skeptic into the fold so they feel like a valued contributor to the solution, rather than an obstacle to be removed.
• The Process Pivot: How to confidently handle premature price objections by refocusing on value and process without sounding evasive.

Who should attend?

• Edtech Account Executives who are tired of losing winnable deals to internal politics.
• Sales Leaders who want to teach their teams to navigate complex buying committees with emotional intelligence.
• Customer Success Managers who want to build better relationships with hesitant stakeholders during implementation.