Your demo has value. Stop giving it away for free.

Most edtech websites make it all too easy to get a demo. A "Request a Demo" button leads to a simple form, and this creates a total misalignment of expectations. The buyer expects a free product tour, while the seller is trying to run a discovery call. It's a broken process.

Your demo is one of your most valuable assets. So why are you giving it away to anyone with a pulse?

This training shows you how to stop giving reactive, full-product tours and start delivering proactive, high-impact mini-demos. I'll share my process for those spontaneous "Can you show me...?" moments that happen at conferences or during discovery, turning a simple request into a real sales opportunity.

This training is for...

• EdTech Account Executives who need to make their demos more persuasive and less of a feature tour.
• Sales Leaders building a repeatable demo process for their team.
• Sales Development Reps who need to qualify prospects before passing them on for a demo.

Key frameworks and takeaways

This session provides the tactical blueprint for spontaneous, high-value demos that actually convert. You will learn:

• Why You Must Properly Frame the Ask by replacing your “height & weight” form with a way of truly qualifying prospects before the call.
• How to Avoid Feature-Dumping by recasting your solution as a suite of capabilities vs. a series of buttons.
• The "Linchpin Capability" Blueprint: My reverse-engineering process for identifying the 1-3 things your product does that solve a huge problem, are easy to show, and are 100% unique.
• "The Pot Roast" Technique: Why you must always show the "finished dish" first to create immediate vision.
• The First-Person "Day in the Life" Script: How to narrate your demo in a way that puts the educator in the driver's seat.
• How to Bargain for Access with your demo as your single best piece of leverage.