AI has created a flood of outreach. The phone is your difference maker.

Let's be honest: AI has created a flood of outreach. It's never been easier to send 1,000 bad emails, and as a result, our customers' inboxes are a dumpster fire. This has created a paradox: education leaders are posting on LinkedIn that they don't want to be prospected, yet 70% of them want to hear from us when they're trying to fix a real problem.

Email is noise. LinkedIn is noise. The phone is your difference maker. It's the only way to have a real, human-to-human conversation.

Most sellers don't get frightened about making the call; they get frightened that someone will actually pick up. This training gives you the exact, step-by-step process for what to say in that moment. It's built on one simple mindset: your only goal is to schedule a meeting. That's it. This framework shows you how.

This training is for...

• EdTech Account Executives who need to cut through the AI noise and book more meetings.
• Sales Development Reps (SDRs) looking for a confident, repeatable script that actually works.
• Sales Leaders who need a scalable framework to coach their team on effective call techniques.

Key frameworks and takeaways

This is the tactical, non-scary framework I teach my clients to turn panic into a scheduled meeting. You will learn:

• The One-Goal Mindset: Why the only purpose of a cold call is to schedule a meeting, not to run a full discovery.
• The First 5 Seconds: How to use the "Full Stop" technique to give them oxygen, take control, and sound confident (plus, how to script for "Warmish" vs. "Ice Cold" calls).
• The 3-Part Empathy Bridge: My exact model for leading with a going concern" (the problem), demonstrating situational acuity (the why), and instilling hope (the ask).
• The Mini-Reshape: The simple, two-quadrant framework to use when a prospect says, "Tell me more," that earns you the right to a formal meeting.
• Handling Brush-Offs: How to use control questions to get a real "yes" or "no" instead of a "maybe."
• The 20-Second Voicemail: A "no wimpy words" script that is crisp, professional, and effective.