Your prospecting emails are unclear, stalky, and getting ignored. Let's fix that.

Most edtech prospecting is broken. It's fear based—we're afraid of being too pushy, so we give up after a couple of attempts. The emails we do send are stalky ("I just left you a voicemail..."), product-obsessed, and end with a passive link to our calendar.

This fails because it's unclear on what we're prospecting for. The goal isn't to "build a relationship" or "understand needs"—it's to book a meeting. That's it. All the chocolaty goodness comes after you get the meeting.

This training gives you my laser-focused, 4-part framework for winning that meeting. I'll show you how to stop selling your product and start selling the meeting itself by creating hope.

This training is for...

• EdTech Account Executives who are tired of being ghosted and need a framework that gets replies.
• Sales Development Reps (SDRs) looking for a confident, repeatable script that actually works.
• Sales Leaders who need a scalable prospecting system for their entire team.

Key frameworks and takeaways

This is the tactical, 4-part framework I use to get meetings. You will learn:

• The 80/20 Rule: How to spend 80% of your time on the 20% of the email that matters. I'll show you how to find a discrete challenge and one reason for it (and why you must never use "student engagement" again).
• How to Reverse Engineer Your Challenge: My method for finding your challenge statement by starting with your most unique product capability and working backward.
• The "No Allergies" Rule: People are allergic to products (platforms, curriculum). They are not allergic to problems. I'll show you why you must stop talking about your product.
• The 4-Part Email Script: My exact, non-stalky template: 1. The Purpose Statement, 2. The Challenge Statement, 3. The "We Help" Agenda, 4. The Control Question.
• The Pomodoro Timer Technique: How to use 25-minute "sprints" to build a disciplined, persistent prospecting habit.